Coupling an old school hands-on work ethic with a modern concept, Noora Saeed hopes to contribute to a narrative of empowered Emirati women in the workforce. Whether it’s managing day-to-day operations or strategising business development, she leads by example of how hard work and good vibes can help a business thrive.

Noora Saeed, Founder of Vibe Cafe in #Dubai, said: “It all started in 2015 after I completed my Master’s in Business at the Canadian University in Dubai. I committed my professional vision and efforts towards the F&B Retail industry, to fulfill what I felt the industry was lacking – an affordable eatery that feeds the soul as much as it does the body. Since opening Vibe’s first location (Vibe Al Wasl) in 2018, the establishment welcomed rapid success, entertaining guests such as Drake, Neyo, Fat Joe, Huda Kattan, and more. In under a year, the establishment opened its second storefront in DIFC, and very soon we aim to open up internationally.”

Source: Dubai Tourism