How did you start your career/business?
My passion for food was established from a very young age. I would stand up on a stool for hours and watch my mum preparing amazing dishes, and I would be her guinea pig whilst she perfected the recipes. I was also extremely fortunate to be able to travel a lot whilst growing up, the highlights of my trips were always to explore the different flavours and cuisines of the country we were in – I would sample everything!
I knew that the F&B was an industry that I wanted to work in and spent hours planning what eventually became VIBE. Having my vision come to life, we successfully opened our first branch in Al Wasl, which quickly became a popular hot spot.